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Check Out Our In-Store Recycling Program!

Learn more about our year-round store recycling initiative, and how you can get DOUBLE rewards through the month of April! Posted on April 12, 2019 Written by: 100% PURE® We love the Earth – how ‘bout...

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Getting to Know Our Best Sellers

Top 10 best sellers in natural skin care and beauty Posted on April 14, 2019 Written by: 100% PURE® Are you new to natural beauty, and wondering what all the hype is about? Maybe you’ve swapped a few...

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How YOU Can Help Plant Trees

We’re working with Trees for the Future for an ongoing charitable partnership – you won’t believe the impact of their incredible work! Posted on April 22, 2019 Written by: 100% PURE® One of our...

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Janelle Monáe’s 2019 Met Gala Look

The stunning style icon and award-winning musician wore 100% PURE™ to the 2019 Met Gala – here’s how to get her look! Posted on May 07, 2019 Written by: 100% PURE® There was a LOT of eye candy on the...

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Why Choose a Natural Lipstick?

We’re exposing lipstick’s dirty secrets – and spelling out why natural lipstick is your lips’ best bet Posted on September 9, 2019 Written by: 100% PURE® A common myth about natural lipstick is that...

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Backstage at NYFW 2019

100% PURE™ joined forces with makeup artists on two separate SS20 runway shows – here’s the breakdown on their RTW makeup looks! Posted on September 11, 2019 Written by: 100% PURE® Photo courtesy of...

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All NEW: Powder Cleansers

Learn how to use a super concentrated, skin beneficial powder cleanser in your daily routine Posted on September 12, 2019 Written by: 100% PURE® Have you been hearing the buzz for powder cleansers,...

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NEW Powder Face Masks

We’re covering what makes powder face masks a unique (and ultra-potent) skin care essential Posted on September 13, 2019 Written by: 100% PURE® Who doesn’t love a relaxing facial session? You can kick...

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Facial Spa Treatments by 100% Pure™

Choose from a full menu of luxurious facial treatments, performed by licensed estheticians at a store near you! Posted on October 29, 2019 Written by: 100% PURE® If you love your skin – or you’re...

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Here’s How to Read a List of Ingredients

Revealing the mystical language of the ingredient list: INCI, active ingredients, and more Posted on December 5, 2019 Written by: 100% PURE ® Have you ever read the list of ingredients on your...

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5 Common Side Effects of Parabens

More on the health risks posed by parabens, and how to go paraben-free Posted on January 3, 2020 Written by: 100% PURE ® These nuisance ingredients could be lurking in your skin care and beauty...

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100% PURE™ at Grammys 2020

Supermodel and actress Alessandra Ambrosio wore clean beauty on the red carpet – here’s how to get her look! Posted on January 27, 2020 Written by: 100% PURE ® Photo courtesy of Getty Images We’re...

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It’s Time to Talk About Alcohol Denat

Why this common cosmetic ingredient deserves a second look before getting a spot in your routine Posted on January 28, 2020 Written by: 100% PURE ® Hold up – there’s alcohol in this? Depending on what...

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Get Last Night’s Oscars Red Carpet Look

Star Wars actress Kelly Marie Tran channeled true Hollywood glamour in fruit pigmented® makeup! Posted on February 10, 2020 Written by: 100% PURE ® Photo courtesy of Getty Images Clean beauty making...

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Is Your Natural Makeup the Real Deal?

Find out how your makeup stacks up in the grand scheme of clean beauty Posted on April 14, 2020 Written by: 100% PURE ® Within the clean beauty landscape, it’s important to understand one key truth:...

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National Adopt A Shelter Pet Day

The top reasons to adopt – not shop – for your next family pet Posted on April 30, 2020 Written by: 100% PURE ® “I wish people would realize that animals are totally dependent on us, helpless, like...

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What Is Potassium Sorbate?

Discussing the safety and efficacy of this natural preservative Posted on July 16, 2020 Written by: 100% PURE ® We’re thrilled to see the world of clean beauty grow, and hope that you are, too! When...

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What Is Phenoxyethanol?

Shedding light on this common cosmetic preservative, and how it affects your health Postedthen July 31, 2020 Written by: 100% PURE ® Phenoxyethanol (fee-no-oxy-ethanol) is part tongue twister, part...

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5 Eco-Friendly Athleisure Brands

Sustainable pieces for leisure, errands, and working from home Posted on October 20, 2020 Written by: 100% PURE ® Athleisure is the star of 2020 that none of us saw coming. It helps us function more...

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The Science Behind Green Tea Benefits for Skin

Uncovering why and how green tea can help your skin Posted on December 3, 2020 Written by: 100% PURE ® Camellia sinensis, or green tea, dates back centuries – and its momentum shows no signs of...

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Mascara Secret Ingredients

It’s your favorite makeup staple – but what’s mascara made of? The answers aren’t pretty! Posted on December 16, 2020 Written by: 100% PURE ® Mascara can help us look younger, more awake, and create...

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Pure Pigments: RED Lipstick

The history of this iconic beauty staple, and the evolution of red lipstick ingredients Posted on August 22, 2018 Written by: 100% Pure® Red. A color translated to passion, romance, status, sex appeal...

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Animal Charities We Love

How 100% PURE partners with animal welfare organizations to tackle big issues like the Yulin Dog Festival, animal testing, and more Posted on January 22, 2019 Written by: 100% PURE® When James, Susie...

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What Are Dark Circles?

Highlighting skin brightening natural ingredients and identifying the root causes and lifestyle habits that lead to those dismal dark circles! Posted on January 22, 2019 Written by: 100% PURE® When...

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FAQs for Vegan Dog Food

Addressing the controversy and key benefits of a vegan diet for dogs Posted on March 9, 2019 Written by: 100% PURE® If you read our recent post about our charity that feeds dogs in need, you may have...

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How Foundation Makeup Works

A guide to foundation makeup ingredients and techniques Posted on February 25, 2021 Written by: 100% PURE® Ever wondered about the technology behind your favorite makeup? How do natural beauty brands...

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